Design to Draw the Visitor Deeper into Your Site
iA is the website of an interactive media studio in Japan. Through their website, they explore ideas about branding and interfaces for a book. The website has a clean elegant design that encourages visitors to ‘flow’ deeper into the site and its conversation.
Looking at specifics, the “That’s it. What’s Next?” section really caught my attention. It’s at the bottom of each post. It ensures that the visitor has plenty of options (other than the back button) after reading a post. ‘Digg it if you can’, ‘Subscribe to our RSS Feed’, ‘Look at all iA Notes’ and a list of recent posts to read. It also lets visitors know that their comments would be appreciated - ‘Please leave your comment so we know what you think about this article.’
The section has been designed to flow naturally from the rest of the post. The headline has been styled in the same way as the post title. And the red underlined links effectively catch the eye. It almost looks like the section is hand-crafted for each post. In fact, I think it has been changing over the last few weeks - moulded and shaped into form.
Note: Screenshot was chopped and cropped.
Written by Thomas Holmes and posted on Thursday, 30th November, 2006.
Another very interesting post!
This time I comment in French (what do you prefer?).
By the way, you seem to publish all those articles as a batch on a same day. Wouldn’t it be more accurate for you to publish one article per day (even if it means you have to schedule them) ? Note for us readers it would be better as we can have a nice article everyday instead of having to quickly run through the 3 or 4 articles published at the same time. And it would better stick to the RSS’ spirit (in my opinion).
↓ Quote | March 16, 2007
Good point Stéphane.
The idea for yclick.it has evolved a bit in the last few weeks. Originally it made sense to publish in one go. But you’re right, it doesn’t make sense anymore.
We will start publishing one post at a time. We just need to work out our workflow!
Feel free to comment in French or in English. I can generally understand written French. But writing is a different matter!
Thanks for the feedback - the more the better!
↓ Quote | March 16, 2007