Yclick.it - A Blog Exploring Persuasive Website Design

Reasons Why Readers Unsubscribe from Your Blog

Problogger recently carried out an informal survey of why readers unsubscribe from a blog - useful information for anyone running a blog. The top ten reasons are:

1. Too many posts (the post levels are too overwhelming).
2. Infrequent Posting (or the blog is effectively dead).
3. Partial Excerpts Feeds.
4. Blog Changes Focus (too much off topic posting).
5. Too many posts that I see elsewhere (Redundant, Repeated or Recycled News).
6. Uninteresting Content.
7. Irrelevant Content.
8. The Blogger’s Ego - Too much self promotion.
9. Low Quality Content.
10. Too many posts that are too long.

Content of course comes up as key: the right amount, on a relevant and interesting topic. Partial feeds get the two thumbs down. Remember if you have to have them then design them to be compelling.

There are plenty more useful points to read in the full post »