Make Your Software Downloadable in One Click

Firefox is a popular open-source web browser. I was really struck by the homepage design. The download process has been so streamlined - it only takes one click. The call to action is unmistakable and unmissable - ‘Download Firefox - Free’.

It reassures us that it knows what version we need (2.0 for Mac OS X, English in my case) and it lets us know the filesize (18MB). We barely have to move from the big button to get ‘System Requirements’ or to choose another version. I note also a tick-list of clearly stated benefits and the software award badges.

« Give the Visitor One Button to Press

Make it Obvious How to Download »