Yclick.it - A Blog Exploring Persuasive Website Design

Design a Compelling Partial Feed

Clickz is an excellent resource for internet marketers. It offers feeds for all its content to keep you up to date from the comfort of your feedreader. Yet, despite being subscribed to Clickz Experts for a year now, I rarely read it.

You see they only offer a partial feed - in this case a title and what could barely be called a summary. They publish a lot of articles, by a lot of different authors, on a lot of different subjects. It’s unlikely many readers are interested in all of them. But with so little information, it’s difficult for a reader to decide if something is worth reading in full.

I understand it suits some to provide partial feeds. But if you do, try and make them compelling. Write good titles. Spend some time on the summaries and make sure they are compelling. Consider is there any other information you can offer in the feed - like the post author or the post category. As as added bonus, both these examples can be links that draw the readers into your archives.

Problogger is running a good series on making your feeds pop!