Yclick.it - A Blog Exploring Persuasive Website Design

Communicate Your Services Succinctly

Happy Cog is a highly respected web agency based in the States. Recently they redesigned their own site in order to better communicate their services overall. Unconventionally they have used a sentence as the basis of the site navigation.

Founder and author Jeffrey Zeldman writes that this approach emerged from thinking about the primacy of words in user interfaces. The sentence in large text quickly clarifies the many aspects of their business. The red underlined links ask to be clicked. I think it works well to draw visitors in.

Interestingly they have gone to great lengths to make it difficult to contact them. No call to action, no form, no email and no telephone number. Visitors have to download a word document, complete it, send it and wait up to two weeks for a response. Zeldman admits on his blog that this is how they filter potential clients.

Surely there is a better way?