Insights for the Enterprising

Optimise Your Download Process

Optimising your download process can help to get your software or documents successfully out to more of your visitors.

Emphasise the Next Step in Your Navigation

Today in the blog we look at how to emphasise your navigation call to action. We also look at Google’s new Website Optimizer.

Provide Your Visitors with Clarity Using Contrast

Today we look at the sales page for the newly launched Highrise contact manager. In particular we look at how contrast has been used to provide the visitor clarity.

Don’t Take Those Clicks for Granted!

It’s very important not to take your visitor’s clicks for granted. Today we have an excellent Japanese site that brilliantly demonstrates this!

Use Highlighting to Focus the Visitor’s Attention

We have spoken recently about designing your site for scanning and skimming. Today we look at two further examples of sites that are using highlighting to do just that.

The Big Button Approach

flickr is a service for storing and sharing photos online. They offer a basic free service but also offer a ‘pro’ service for those that really want to use the service. And this button on the upgrade page really cannot be missed!
It’s huge and it has pink text. Lots of information to […]

Insights into the Art of the Sign Up Page

Tim Bednar of Turtle Interactive recently wrote an excellent post on the Art of the Sign Up Page. He came up with some good insights based on researching over twenty subscription-based, online productivity tools.
Read The Art of the Sign Up Page »

A Peek at Forthcoming Improvements to the Yclick.it Blog

While we are slinging mud at others, we will admit we have our own faults! With that in mind, we will be rolling out some improvements to the blog and feed over the next week:

Separate French and English Blogs.
Separate French and English Feeds.
Full articles on the Yclick.it homepage.
Lightbox for viewing full screenshot.

Hopefully that will […]

Design a Compelling Partial Feed

Clickz is an excellent resource for internet marketers. It offers feeds for all its content to keep you up to date from the comfort of your feedreader. Yet, despite being subscribed to Clickz Experts for a year now, I rarely read it.
You see they only offer a partial feed - in this case […]

Communicate Your Services Succinctly

Happy Cog is a highly respected web agency based in the States. Recently they redesigned their own site in order to better communicate their services overall. Unconventionally they have used a sentence as the basis of the site navigation.
Founder and author Jeffrey Zeldman writes that this approach emerged from thinking about the primacy […]