February 2007
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The Big Button Approach

flickr is a service for storing and sharing photos online. They offer a basic free service but also offer a ‘pro’ service for those that really want to use the service. And this button on the upgrade page really cannot be missed!
It’s huge and it has pink text. Lots of information to […]

Insights into the Art of the Sign Up Page

Tim Bednar of Turtle Interactive recently wrote an excellent post on the Art of the Sign Up Page. He came up with some good insights based on researching over twenty subscription-based, online productivity tools.
Read The Art of the Sign Up Page »

A Peek at Forthcoming Improvements to the Yclick.it Blog

While we are slinging mud at others, we will admit we have our own faults! With that in mind, we will be rolling out some improvements to the blog and feed over the next week:

Separate French and English Blogs.
Separate French and English Feeds.
Full articles on the Yclick.it homepage.
Lightbox for viewing full screenshot.

Hopefully that will […]

Design a Compelling Partial Feed

Clickz is an excellent resource for internet marketers. It offers feeds for all its content to keep you up to date from the comfort of your feedreader. Yet, despite being subscribed to Clickz Experts for a year now, I rarely read it.
You see they only offer a partial feed - in this case […]

Communicate Your Services Succinctly

Happy Cog is a highly respected web agency based in the States. Recently they redesigned their own site in order to better communicate their services overall. Unconventionally they have used a sentence as the basis of the site navigation.
Founder and author Jeffrey Zeldman writes that this approach emerged from thinking about the primacy […]

Give Your Feed Subscribers Access to Exclusive Content

Chris Garrett is a professional blogger who was previously involved in the high profile performancing.com. With an innovative strategy, he launched a new blog a week ago and already has more than 500 subscribers.
Chris is giving away an ebook on Killer Flagship Content. Promotions like this often involve the visitor subscribing to an […]

Help Your Visitors Buy Your Book Locally

Dave Shea is a freelance designer based in Canada. He is well known as the creator of the CSS Zen Garden which brilliantly demonstrated the power of Cascading Style Sheets for web design.
Today many authors are using internet strategies to promote their books and ideas. Seth Godin, Malcolm Gladwell, Guy Kawasaki, Steve Krug […]

Answer Your Visitors’ Questions through a Live Chat

Mosso is a hosting service for people that build websites. There are quite a few nice features on this site including a live chat service.
Live chat is certainly taking off these days on commercial sites. It’s an excellent way to both answer and find out what questions your visitors have that have been […]

Pre-tick ‘Terms & Conditions’ to Reduce Friction in Sign-up Process

I spoke about Last.fm recently. While I was signing up before I noticed something very interesting about the sign-up form. The terms and conditions comes pre-ticked.
I can see how this little tick really reduces friction in the sign-up process. I’m sure a large percentage of people would submit without ticking it and […]

Show Step by Step How to Install the Software

Skype is desktop software for making telephone calls through your computer. With more than 170,000 users, this software has been downloaded hundreds of thousands of times. Must be lots to learn here!
But the homepage really doesn’t give a very clear idea what Skype is. They did have a compelling homepage but […]

Come and Introduce Yourself

Today subscriptions for Yclick.it reached 100 according to Feedburner! We’ve been watching it eagerly the last week waiting for the moment it breaks out of two digits!
We’ve clocked up thirty posts - in both English and French (bravo Ben!) But, we only have 31 comments so far and I suspect, uh, I wrote […]

Make it Easy to Become a Customer

Senduit is a nifty online service to share files up to 100MB in size. I’ve been helping my sister-in-law find a way to reliably share files that are too large for email. This one is by far the most elegant solution I have seen.
I will admit, I’m not a fan of overly-large buttons. […]