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The Excellent Mint Analytics Now 2.0

One of our favourites, the excellent Mint analytics package now available in version 2.0.

Make it So Easy to Try Your Service

Last.fm is a cool service that creates a radio station for you based on the music you like. It builds a profile for you by tracking what you listen to on your computer or iPod. At the same time, the website is becoming an incredible source of information on every band on the planet.
The […]

Associate a Reassurance with a Call to Action using Colour

(mt) Media Temple is a hosting company based in California. They have a beautifully designed website that instils a lot of confidence.
One design feature I really like though is how they associate the ‘Order Now’ button and the ‘Money Back Guarantee’ link. Instead of putting this important reassurance underneath the button, they have […]

Design for Effective Scanning and Skimming

Mojo Helpdesk is an online helpdesk service. On their homepage, they use a yellow highlight to communicate key points to visitors.
When the page loads, my eyes are immediately drawn to the text highlighted in yellow - ‘ticket tracking service’ and ‘get satisfaction ratings’. From there my eye naturally land on the ‘Try […]

Usability Review of Gap.com

Chris from eCommerce Cache has done an interesting usability review of why Gap.com works. He has included a screencast that brings you through their checkout process.
Check it out!

The Best Internet Marketing Resources

A little while ago we quietly created a Resources Page. On it we have been secretly building a list of excellent resources for internet marketing. These are tools, blogs and other websites which we regularly use and highly recommend.

Keep Pricing Really Simple

Campaign Monitor is an online email newsletter tool created for web designers and their clients. And the site is nicely designed too. How they communicated the price in particular caught my attention.
The ‘Pricing’ link is clearly visible throughout the site in the navigation. And when you go to the ‘Pricing’ page, a […]

Elegant Ways to Explain Your Services Visually

Communicating and explaining the service you provide clearly is a key to online success. This week’s post marks the first in a series looking at how web businesses are doing just this.

A Simple Tweak to Speed Up Both Firefox and Internet Explorer

Metafilter reveal a simple tweak to significantly increase the speed of both Firefox and Internet Explorer.