What Would Happen if We Brought More Personality to Ecommerce?
A thought provoking conversation on how to bring more of a human element to ecommerce.
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Asks Questions to Draw in Visitors and Feed Subscribers
The eCommerce Cache is a blog focussed on the design, marketing and implementation of online commerce. What interested me recently when reading a post was the use of a question to draw visitors into the conversation.
Tell us what do YOU think? Which do you think customers will click to use more, ‘Send a Hint’ […]
Design to Draw the Visitor Deeper into Your Site
iA is the website of an interactive media studio in Japan. Through their website, they explore ideas about branding and interfaces for a book. The website has a clean elegant design that encourages visitors to ‘flow’ deeper into the site and its conversation.
Looking at specifics, the “That’s it. What’s Next?” section really caught my attention. […]
Get More Subscribers by Offering Updates by Email and RSS
The Copyblogger blog teaches how to make your blog more successful through better copywriting. With six thousand subscribers, author Brian Clark is well placed to offer tips on how to encourage more visitors to become subscribers. One key tip - ask for the subscription.
This is where most bloggers are letting subscription opportunities […]
‘Digg This’ Button Can Significantly Increase Traffic
37signals sparked controversy recently by questioning the value of social bookmarking buttons on blogs. Gina Trapani of Lifehacker was quick to respond that the digg button had a huge affect on their traffic.
“Actually, Lifehacker’s traffic has gone through the roof since we started placing the digg button on select featured posts […] That said, […]
Show Visitors Why and How to Subscribe
Pearsonified is the blog of web designer Chris Pearson. It has been designed to not only ensure visitors know how to subscribe to the feed, but also that they have plenty of reasons to do so.
First of all, the feed, or in this case the feeds are clearly visible. It’s in prime real-estate […]
Try Full-Screen Product Photos or Innovative Navigation
Shop Composition is an online shop selling a ‘curated’ selection of books, bags, jewellery etc. The most striking aspect of the design is the product showcasing using full-screen product photos. The site navigation is through a full-width horizontal overlay three quarters way down the page. Being semi-transparent ensures we still get to […]
Use Placement and Contrast to Guide Visitors
Wordtracker is a keyword research tool for search engine optimisation. The homepage is excellently designed to let visitors qualify themselves.
The main section with the headline ‘Find the best keywords for your website’ is given the most emphasis on the page. Notice how it is the section with the largest contrast - between the black […]
Reassure Customers with a Custom Status Message
Etsy is an online marketplace for ‘all things handmade’. At the time of writing they had just upgraded the site to a new version. To keep customers on side they have a message ‘Hello! What you are seeing is a brand new version of Etsy and it still has some bugs. […]
Highlight with Colour and Bring Alive with Flash
Novell provides IT solutions for large enterprises. On this page they are promoting a training program to transition administrators to their flavour of Linux.
The design of the site is largely monochrome - grey tones for the navigation and a clean white for the background. As per the Veer website, colour is used to […]
Use a Contrasting Colour Background to Emphasise
Blinksale provide an online service to manage and send invoices. They have opted for a very simple sales site with essentially only a homepage and a sign-up page. There is also a ‘Learn’ section but the only way to access it seems to be through the text link in the navigation.
The call to […]
Make Your Website Useful
Using your own website regularly can teach you a lot about how useful your website actually is.
Car Self-Combusts Outside logic+intuition Offices
Never a dull day at the office as a car explodes outside our window!
Yclick.it - How Real Websites Persuade Visitors to become Customers
Today we are delighted to announce the launch of Yclick.it - a blog looking at how real websites persuade visitors to become customers!
One Click Button Provides the Instant Purchase
Amazon, the worlds biggest online bookstore created the buy now with 1-click button, a button for those who know what they want and just want to get on with it. This is the ultimate call to action, once clicked, its all over!
The button is virtually identical to the add to cart however the distinguishing detail […]
Make Them Feel They Already Own It
I am expecting my new MacBookPro in the next couple of days. So what better than to take a closer look at the Apple Website
Apple’s products have established a very loyal following for many years now. My iBook was the best computer I ever had. Unfortunately it died. Apple however are […]
Keep up with Local Markets
Dell is one of the largest PC vendors. For this post I was looking at notebooks in their Irish shop. What is really interesting here is the insightful use of local knowledge in the ‘Limited Time Offers’ section.
The last offer is ‘Don’t wait for your SSIA! Get the PC you want now and […]
Support the Sale with Lots of Information
Basecamp is a simple and elegant project collaboration tool from 37signals. Perhaps somewhat contrary to their philosophy of simplicity, the homepage provides plenty of information.
Essentially though it is simple. The calls to action are in large red underlined text - ‘Take a tour’ or ‘Sign up for a free Basecamp account’. […]
Use Strong Contrast for Download Buttons
Opera is a web browser available for many computing platforms including mobile and PDAs. The homepage features a large green ‘Download Opera’ button which stands out strongly against the very light background.
The main point of interest for me here, as compared to the Firefox or IE7 designs, is the use of the downward -pointing […]
Make it Obvious How to Download
Internet Explorer 7 is the latest version of the market dominating web browser from Microsoft. The homepage features a simple text call to action ‘Download’ with an arrow at the top right of the page. The reassurance underneath ‘get Internet Explorer 7 now’ just lets it know it is the right download link. […]
Make Your Software Downloadable in One Click
Firefox is a popular open-source web browser. I was really struck by the homepage design. The download process has been so streamlined - it only takes one click. The call to action is unmistakable and unmissable - ‘Download Firefox - Free’.
It reassures us that it knows what version we need (2.0 for Mac […]
Give the Visitor One Button to Press
Squarespace is a paid service that enables you to easily create a website and blog. Squarespace provide a lot more information up front than competitor TypePad.
But pretty much everything else on the homepage is visually second to the ‘Try Squarespace for Free’ call to action. All the information on the page is designed […]
Use Complimentary Colours for Call to Action Buttons
Typepad is one of the top blogging platforms - it provides an easy to set up paid service to create a blog. They have chosen to keep the layout really simple and to give a lot of emphasis to the two main calls to action - Learn More and Free Trial. Done as […]
Emphasise Using Colour on a Greyscale Design
Veer is an online shop selling typefaces, illustrations and stock photography to designers. What is most interesting to me about this design is its use of colour. The site is essentially in black and white with only the images of the products and the calls to action in full colour. This helps draw the […]